As one that works in a small retail shop, Yes its very hard to beat the big guys at the price point. Its even harder when the customer only cares about the price point, and is willing to drive 2 hours just to save $10 on one item. Iv been thinking of making a "How to build a PC and Install Windows" Website on my own so I can point people to it when they have questions on how to do things.
I see too many people fry motherboards and CPUs "NIce magic smoke", who say they know what they are doing, then blame me for selling faulty parts.
I wana work there.
How about a vid at the HCL labs, I have always wanted to get a idea of what kind of testing goes on there.
Oh the OPK is a great tool.