Ok, I don't recomend this but I had a CEO (small startup company) once that would got to B&N and sit around in the computer book section. If we where looking for a C# or ASP.NET developer he would wait for someone to come in and buy a book on the subject.
Then he would chat them up a bit and if he liked them he offered them a job right then and there. I offten (usely just after having to lay someone off) explain to him that if someone is looking for a book they most likely didn't understand the technology.
Hence the book.
Man I miss the days when VCs where handing out money to anybody with a keyboard and wacked out idea...