Thanks for checking out the Screencast, I hope you have a chance to take a look at some of my other ones as well. Let's see if I can answer your question. It sounds like you created a new Word Template with Visual Studio and added a custom Ribbon to
that as well.
Once you've completed this you should be able to press F5 to run the application, which just launches Word and loads your template.
If you do this, do you then get your template and the Ribbon bar loaded?
You rnext step is really to "publish" your template and add-in to users. From "Build" choose "Publish <TEMPLATE NAME>..." and walk through publish wizard. Once you've published you should be able to have anyone install the package and get both the add-in
ribbon and word template.