Is it really necessary for ES to have this functionality when you already have the likes of Premier etc out there? I would have thought that the workflow would be to edit video in an external application and then import into Expression to be encoded?
Yes, it makes sense if Microsoft wants to compete with Adobe. Microsoft should add a non-linear video editing application to the Expression Studio suite and integrate it with the rest of the applications in the product.
As things currently are, Microsoft has a long way to go to catch up with Adobe, and there isn't a compelling enough story for designers to pick up Expression Studio. Adobe is the incumbent. Microsoft is just getting started.
I currently use both Adobe Premiere Pro CS 3 and periodically Adobe After Effects.
Most people buy suites or studios of software not individual applications.
The web is more and more about video including Channel 9 and Youtube.
If Microsoft wants to capture the creative professional market, it has no choice but to have both a NLE and motion graphics applicatons as part of the Expression Studio.
This is a very glaring hole in Expression Studio that I am assuming the Expression team is working on. My guess is you may see it in version 2.0, but more likely 3.0. If they are not, forget the creative professional market.
Currently Adobe owns the creative professional market:
and several more but why rub it in.
Need I say more.
Microsoft has its work cut out for them.
Their key advantage is the .Net Framework, Visual Studio and SQL Server that they must leverage with the Expression Studio as the tool set for creative professionals and the developers that work with them.
Good luck, they will need it.