Richard Bergmann

Richard Bergmann richardberg​mans

Niner since 2015

Why does my company need social media?

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening. There are tons of opportunities to add value—even to delight!—and making that connection can help build a person's relationship with a company, brand, or representative. Those relationships create the foundation for what can eventually become one of your greatest marketing assets: customer advocacy.

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Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business' goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you'll only end up lost. Create a social media marketing plan and buy twitter followers for $5 brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

  • Website traffic
  • Conversions
  • Brand awareness
  • Creating a brand identity and positive brand association
  • Communication and interaction with key audiences

More often than not your content should provide utility. In other words, it needs to be useful, relevant and add value to people's lives. It could simply be informationbuy more twitter followers that answers people's questions or satisfies a need they have relevant to your business, or it may be more around providing 'thought leadership' and demonstrating your knowledge and expertise. An example of what this would look like: an accountancy practice that publishes a blog post outlining its top tips on how to approach end-of-financial-year tax issues