@spivonious: I think the "10-15 years out" is a reference to when the technology becomes mainstream/common place as opposed to simply possible or available.
I mean the same thing. New TVs now pretty much all include access to Netflix, Pandora, and Youtube. 5 years from now, Apple or Google will have duplicated the things in the MS Home and MS will be forced to play catch-up yet again. Why wait for the market? Make the market come to you.