I'm puzzled how Microsoft seems to think Windows updates to enterprise customers are equivalent to updates to Facebook on Android?
Furthermore if home users are serving as another level of beta testers before enterprise users get Windows updates it just leads to opportunity for Windows to get bad press from an update gone wrong.
IMO both of these issues just add to the bad-mouthing of Windows in the enterprise. Why give business customers another reason to look at Apple or Google? Is Microsoft back to the idea that Windows is impervious to market share loss? Sure sounds like it.
I would call that behavior suicide by cloning. Removing key features which stood out and thus become indistinguishable from the competiton. This utterly fails pretty much every time though, because your current customers get dismayed and new ones won't come - they will stay with the established product you cloned!
Note, "cloning" and "copying features" are two different things. It's OK to copy a feature, say virtual desktops, but if you clone the whole experience to the letter and toss out all your previous benefits (like the whole spyware and adware aspect, despite harping about "gmail man" and "scroogled" just two years ago) you made your own product (even your whole company) irrelevant.
A good example is Opera: They made a Chrome-clone out of their unique product, the result was that Chromers stayed where they are and the traditional Opera customers flocked to the competiton.
This can also be very often seen in games, take Command and Conquer 4, where they have tossed the traditional base building the fans were accustomed to and copied the instant-action model of more popular competiton at the same. The result was that the players from the other titles stayed where the are, but the established fans became angry and the franchise died.
Since W8, Microsoft took that principle and elevated it to a mantra for the whole company. From 2012-14 it was all about cloning Apple, since Nadella took helm it's about Google.