02 | Targeted Marketing in Azure Machine Learning

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In the second module, I first give a short introduction to Azure Machine Learning and then go through a binary classification problem taken from the targeted marketing space in a step-by-step manner. Binary classification can act as an initial recommendation for marketers which customers to address with for instance an e-mail campaign.

[00:49] Azure Machine Learning

[04:20] Targeted Marketing scenario - setting the stage

[06:40] Demo - Azure Machine Learning

[09:31] Demo - Get Data

[10:19] Demo - Create Training Experiment in AzureML

[26:54] Demo - Create Web Service Experiment in AzureML

[34:57] Wrapping up.

You can find a step-by-step guide on this targeted marketing experiment in this blog post or in this GitHub repository.

The slides can be downloaded here.



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