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Jan 30: Developing a Sales and Marketing Strategy

26 minutes, 56 seconds


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Moving to the cloud will have a big impact on how you market and sell your solution, including the need for automation, the use of free trials, and how you structure and compensate your sales team.  This module will help you identify factors to consider with a shift to the cloud.

Do you have questions? Join Harald live in the comments section for Q&A on Thursday, January 30 from 10am-11am, Pacific time (UTC -8:00)

This session is the third in the series "Building a Next-Generation Software Business." You can find all the sessions on the series page.

For more ISV resources, visit the Microsoft Partner Network's ISV community resource portal, or find more business resources here on Channel 9.


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