"Sell better, Sell more" takes participants through the entire sales cycle. The course commences with an understanding of 'the human interface' when meeting, greeting and interacting with customers. When communicating with customers it is particularly important for sales people to gain an in depth understanding of body language. Detailed guidance is provided for uncovering customer needs and positioning consequential business value. Other key aspects of selling such as understanding the typical customer buying cycle, winning presentations, competitive strategies and proposal writing are covered. There is a particular emphasis on winning sales with a powerful Executive Summary.