A couple of years ago I was chatting with some colleagues and the topic of service design came up. Creating web services is easy but how do you help people to know how to create the right kind of services? The whole thing reminded me of the kind of problems we had 10 years ago when teaching people about creating the right kind of objects. It’s kind of like art. I know a bad painting when I see one and I know when I see something I like but I have a hard time telling you what makes a painting good or bad. Ultimately it comes down to a set of principles and that is what I have been communicating through this presentation ever since.
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