ARCast - Web 2.0 Trends with Dion Hinchcliffe

Play ARCast - Web 2.0 Trends with Dion Hinchcliffe

The Discussion

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    I'm making a point of commenting on all these ARCast podcasts because I believe they are the best podcasts on the web pertaining to web 2.0 trends.

    One of my favorite parts of this podcast with Dion is the discussion of the limits of the "Command/Control" management structure and how leveraging web 2.0 means empowering employees and changing the company culture from hording information to openly sharing it - not always an easy task.

    There is also a good discussion on how to monetize Web 2.0 on this podcast, which remains a challenge. Revisiting the concept of micropayments as one monetization options was a good discussion also.

    Most of my work is in the SAP consulting area - advising companies and consultants on how to take advantage of SAP technical trends. One interesting aspect that holds true for a lot of big companies (and many SAP customers fit this profile) back from pursuing web 2.0 is they wonder how these consumer technologies can help them make money and improve their branding and business goals. These podcasts are a great help towards providing some preliminary answers towards these questions.

    I think you are right that there is some hesitation on the part of companies about putting so much "information power" in the hands of their employees, but the ones who have figured out how to do this have a clear advantage. I am always looking for models of how companies do this effectively. For companies running SAP, one challenge is how to integrate unstructured, wiki-type data back into the enterprise data structure. But sometimes I think too much is made of the technical problems.

    Anyhow, it seems to me that companies that apply the lessons in this podcast series will have a temporary competitive advantage over those that wait because of concerns over data models and monetization. I know on a personal level the web 2.0 functions on my web site, however limited, have proven to be a huge asset for my business, both in terms of increasing web traffic and giving me enough know-how to offer good tips to my own clients.

    Keep up the great work!

    Jon Reed,

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