In the past TV ads were only for the big guys with Madison avenue advertising agencies producing multi-million dollar contracts. And the little guys? They were the one who put up those cheesy ads that look like they were shot with Dad's movie camera. But today there is a new company that is helping bring TV ads to the little guys with a difference... they actually look good! Spot Runner is an amazing company and on this episode we meet the co-founder David Waxman as we architects learn about the business drivers for the architecture.