Back by popular demand is a man who needs no introduction (but we'll give him one anyway) is Liam Cavanagh, Principal PM in Azure Search.
In this very quick but awesome demo Liam shows off the new Synonym capabilities in Azure Search. No slides, just pure demo, Liam shows off how Azure Search has implemented synonym search capabilities to improve your search experience. The case Liam makes is that many times, what people are searching for are not always an exact match to what you have in your content. Liam quickly demonstrates that by implementing a customized dictionary via analytics and synonyms, our search experience is much better and we are able to find much quicker the content we are looking for.
Quick video but very powerful!