Microsoft Conversations with J

Jon Udell: A talk with Marty Collins about blogs, architectural guidance, and technical marketing

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Description

Marty Collins is senior marketing manager with the solution architecture group responsible for msdn.microsoft.com/architecture and skyscrapr.net. She wanted to interview me about the relationship between blogs and technical marketing, and I wanted to hear her thoughts on the same subject, so we wound up interviewing each other.

She was interested to hear my take on how professionals -- not only in the field of software, but also much more broadly -- can and should use blogs to communicate their public agendas.

I was fascinated to hear from her about an upcoming marketing initiative to monitor blog discussions and address questions and concerns by injecting responses directly into blog comments. It's a radical but, I think, clueful strategy for 21st-century marketers.

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