Countdown to Ignite: The One About the Attendee Celebration and Live Broadcast

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The Countdown Show continues, with Episode 13! Alex Bradley joins Rick and Joey to cover the details of the Ignite Attendee Celebration and the online broadcast experience. They fill you in on what to expect as well as give you some helpful tips. See a special video message from a member of one Chicago's own GRAMMY-nominated, multi-platinum selling rock bands that will perform at the celebration.

Attendee Celebration
6:30 P.M.–10:30 P.M.
Lakeside Center, McCormick Place
It'll be an evening to remember... with a major headliner, incredible Chicago cuisine and craft beer, plus local music on the terrace. With a convenient location, right in Lakeside Center at McCormick Place, you can head straight to the party after sessions end on Thursday.

Food and Beverage
Chicago is a foodie town and we're bringing in 30 local Chicago restaurants to serve you complimentary samples of their best local cuisine. A must-stop is the Goose Island beer garden. Touted as one of the Midwest's largest craft breweries, Goose Island will provide a variety of their latest craft beer. Beer reps, beer geeks, and even a few certified Cicerones (the sommeliers of beer) will be on hand to answer questions.

Head outside to the East Fountain Terrace, for a laid back atmosphere that's perfect for networking. Featuring food trucks, a beer truck, a cool local band, and a gorgeous view of Lake Michigan.

Continue into Hall D where you'll find music, activities, and entertainment at every turn. Experience a sampling of Chicago's popular neighborhoods as you walk around discovering all the cool stuff to see and do. At 9:00 P.M., head to the main stage for the concert. Viewing is available throughout the hall. No professional cameras or audio equipment are permitted during the concert.

More Details to Know

  • Your conference name badge is your ticket into this fabulous concert event. Please be sure it's visible as you enter.
  • Bag check will be available in Hall B. Joey, Rick and Alex highly advise bringing a pen and paper or use OneNote on your mobile device on Thursday.
  • Shuttle service will be provided between McCormick Place and conference hotels. Service will be available from 6:15 P.M.–10:45 P.M.

Alex and Joey will broadcast starting at 8:30 AM Central Time, Monday, May 4 before the keynote (which starts at 9:00 AM). Then stay tuned immediately following the keynote for a recap and highlights of the morning keynote followed by live session room content and Channel 9 Live.

Channel 9 Live will broadcast deep technical interviews between the live steamed sessions and during break times. Expect to see Jeffrey Snover, Mark Russinovich, Paula Januszkiewicz and Brad Anderson on the Channel 9 stage during the week!

Go to to see the stream live during the event!

Look for one more Countdown Show! Next week's episode will feature a mini-version of Ignite 101. If you have specific questions (or suggestions), we'd love to hear them, so please comment in the discussion area below.

Interact with Alex, Rick, Joey and the Ignite team thru the MyIgnite Yammer site, on twitter @amcgb, @joeysnow, @ricksterCDN and @MS_Ignite using #MSIgnite hashtag.






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The Discussion

  • User profile image

    Being an avid home brewer I am super excited about Goose Island being at the attendee celebration. Now I just need to find one of those golden tickets.....

  • User profile image
    Ed Begley

    Once again, will a day pass give me access to this?

    Thanks -

  • User profile image

    @Ed Begley: Just found out the answer for you. Unfortunately the Day Pass does not allow access to the attendee party.

  • User profile image

    Hey Rick,

    Rather than trying to take a Chicago style pizza on the plane back with you, ship one home:

    You can get Lou Malnati's Pizza, Italian Beef, hot dogs, BBQ, Eli's Cheezecake and more shipped to you from Chicago.  It looks like most things are available in a combo with Pizza.

    I dont' work for them, I just know it is available and easier than trying to take it on the plane.

    Scott Begin

    Live & work in the Chicago Suburbs

  • User profile image

    jaime fort

  • User profile image

    @ScottBegin:WOW... but that is not as fun as trying to explain to the TSA what that disk shaped object is in the luggage.

  • User profile image

    That's lame, why wouldn't the Day Pass people be allowed? I was really hoping to get the Full Expo Pass, but it got sold out before I could grab it. This is the only choice left.

  • User profile image

    @alex @ed begley Registered Microsoft Ignite attendees may purchase one (1) companion pass for their guest, twenty-one (21) years of age or older. Purchase a companion pass at Name Badge Pickup in North Hall B Lobby for $150, until Thursday, May 5/7 at 6:00 P.M. Companion passes are valid for the Ignite Celebration only.

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