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Customer Identity Management with Azure AD B2C

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Azure Active Directory (Azure AD) B2C is a cloud identity management service that enables your applications to authenticate your customers. This white-label service is customizable, scalable, and reliable, and can be used on iOS, Android, and .NET, or any other platform.

In this episode, Parakh Jain (@jainparakh) from the Azure AD B2C team joins Rich to give us an overview of how the service works, and also show how we can quickly connect B2C to an ASP.NET Core application.

  • [01:01] - What is Azure AD B2C?
  • [04:13] - Azure AD B2C compared to Azure AD
  • [05:26] - What's the sign-in workflow?
  • [06:43] - Available identity providers
  • [08:36] - Connecting an ASP.NET Core  app to B2C
  • [17:45] - What's the pricing model?

Useful Links



.NET, Azure, Identity



The Discussion

  • User profile image
    Thor Kornbrek

    Authenticate is spelled wrong on title frame.

  • User profile image
    Vasanta A

    Nice intro

  • User profile image

    For websites that already use .net Identity Management, can't we pass a U&P in a Web API header over TSL to authenticate a user?

  • User profile image
    Sharath C V

    Very simple and precise...

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