Real Madrid & Microsoft: Better Together - Embarking on a Digital Transformation Initiative

Play Real Madrid & Microsoft: Better Together - Embarking on a Digital Transformation Initiative
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With over 450 million fans spread out across the globe, how could Real Madrid create meaningful connections with its extraordinary fan base? This was the unique challenge Microsoft was issued and through Microsoft Cloud solutions consisting of Azure, Dynamics CRM and Power BI, Real Madrid was able to embrace a truly innovative digital transformation throughout its entire organization. 

Join Blain Barton and Mike Downey as they take us through Real Madrid’s unique fan experience based on technological solutions delivered by Microsoft.

  • [1:35] Can you give us an overview of Microsoft and Real Madrid's relationship?
  • [4:55] How can Microsoft technologies help Real Madrid better connect to their fans?
  • [5:20] Can you describe the Fan Engagement Platform for us? How does it work and what technologies was it built with?
  • [7:30] Let's talk about the video platform experience. What are we doing there?
  • [12:00] How about the cross-platform app that was created --- how was that built?
  • [17:59] What's next for Real Madrid and Microsoft?


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