Does your software make you feel more or less empowered? Do you want to throw a party for your favorite software company or throw a brick at your screen? What emotional reaction your customers have to your application is huge, especially for the MicroISV.
Lou Carbone, founder and CEO of Experience Engineering (www.experienceengineering.com) has been leading the experience management revolution for more than 20 years. His writings on the subject have appeared since 1994. His 2004 best seller, "Clued In, How to Keep Customers Coming Back Again & Again", is in its seventh printing, and is a must read for MicroISVs.
In this episode, Michael Lehman and Bob Walsh talk with Lou and explore how important experience is in the development and marketing of your MicroISV application on the desktop and on your website.