The MicroISV Show #16 - Jessica Livingston - Founders at Work

On this weeks show, Michael and Bob talk with Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and blog where his theme is: "It's not that I hate marketing; I just hate bad marketing."
Kevin, a Silicon Valley veteran with a career that spans Netscape, RealNetworks, Inktomi and VMware, is currently VP of Marketing at Scalent which makes data center management software.
· Company
· Customers
· Competitors
· Product
· Price
· Promotion (marketing)
· Placement (distribution)
SWOT analysis
· Strengths
· Weaknesses
· Opportunites
· Threats
Kevin's website & blog:
· http://www.stupidmarketing.com/
· http://blog.stupidmarketing.com/