The MicroISV Show #17 - Kevin Epstein -

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On this weeks show, Michael and Bob talk with Kevin Epstein, author of Marketing Made Easy and proprietor of the Stupid Marketing site and blog where his theme is: "It's not that I hate marketing; I just hate bad marketing."

Kevin, a Silicon Valley veteran with a career that spans Netscape, RealNetworks, Inktomi and VMware, is currently VP of Marketing at Scalent which makes data center management software.

In this episode Kevin, Bob and Michael talk about marketing and MicroISVs: when, where and how to start thinking about marketing and how to do it.

Standard MBA method for doing marketing plans:

·         Company

·         Customers

·         Competitors

·         Product

·         Price

·         Promotion (marketing)

·         Placement (distribution)

SWOT analysis

·         Strengths

·         Weaknesses

·         Opportunites

·         Threats

Kevin's website & blog:





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