In this episode, Brady interviews Incentive Corporation's Rickard Hansson. Incentive is one of the many applications included in the Windows Azure Web Sites Application Gallery. Rickard was in town meeting with the Application Gallery and Windows Azure teams, so he swung by to give a demonstration. Using Incentive is easy with Windows Azure Web Sites - you simply create a new Incentive app from the gallery and it's deployed in seconds. The product gives you the ability to create Wiki pages, blogs, and an activity stream that you and your team can use to collaborate on line. It brings social collaboration to your small business.