Campaign Optimization with Microsoft R Server

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Description

Marketing campaigns are not only about what you say, but also when you say it. Effective campaigns driven by advanced analytics systematically test and learn delivery timing to optimize open rates, click through rates, and conversion rates. This solution is the first of this kind that demonstrates how you can leverage the power of R combined with SQL server to perform predictive analytics. We also have built the same solution using HDI with Spark which I’ll be demonstrating as well.

With this Microsoft R Server Solution, we will demonstrate the short time to value and show how easy it is to build solutions by using these templates. These solutions are fully customizable and extensible and you can experience this with a few clicks and a Azure Subscription. Both the solutions leverage Cortana Intelligence Suite patterns and the Data Science VM.

The speakers for this session are Sheri Gilley and Yuzhou Song.

 

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Marketing

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