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Versium, a data technology company, will discuss the power of LifeData®, why LifeData® APIs were made available on the Azure Marketplace, and how easily data can be ingested and used to optimize marketing. Versium uses industry leading matching technologies to blend LifeData® with individual enterprise customer records to deliver deep customer insights that help marketers with targeting, customer acquisition, segmentation, messaging, cross selling, and churn reduction. Join us to learn more about LifeData®, and also see how LifeData® attributes provide powerful signal of future intent and actions, and are proven to significantly increase the predictive accuracy of machine learning models.
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