APIs are nothing new to businesses. Organizations typically have many APIs for every backend system that internal and external developers use in new mobile and web apps. Companies, however, need a means of publishing and managing access to those APIs reliably, securely, and at scale. Azure API Management allows businesses to easily set API policies, customize a developer portal, review analytics and more. When an organization can publish APIs to internal and external developers that opens the door to directly monetizing its digital assets, transforming its core product into a platform, and creating new content distribution channels across mobile devices.