MIC Start-Up Profile: Bookme.pk. Ticketing solutions in emerging economies.

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Description

Pakistan's Bookme.pk is making waves in both the start-up scene in their home country and in neighboring countries like Turkey where they were one of the finalists in Start-up Turkey 2015. Their e-ticketing platform offers an easy system for people to assure that they get a seat on a bus, cinema, or anyplace a ticket is needed. 

Their app addresses two serious problems:

  • People queue up for a ticket with no guarantee of getting in. This is a problem in many emerging economies which could make Bookme.pk very successful worldwide.
  • Credit Cards are not necessary to buy tickets. 

They also have three key market differentials:

  • Data and profiling: Bookme maintains a record of customers and does intelligent profiling that helps in targeted marketing.
  • Platform with reach: They build API's for a diverse set of groups like banks, telcos, mobile wallets, e-commerce portals, etc. This enables ticket buying to be as simple as sending a text.
  • Combining services: Bookme enables a whole new experience of ticket buying where they combine different services like arranging a cab or booking a restaurant table.

Bookme.pk worked closely with the MIC-Lahore team and their premium app will be loaded on all Lumia windows phones sold in Pakistan.

 MIC's play a strong role in empowering a Start-up ecosystem Globally, and help discover surprisingly great talent.

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