Augmented Reality Shoe Shopping with Goertz and the Kinect

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Today's inspirational project comes to us via the Aden Hepburn and the Digital Buzz Blog and mashes up the Kinect, Augmented Reality and shoe shopping...

Goertz: The Augmented Reality Shoe Store

How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores at central stations and shopping centres across Germany.

Using 3x Microsoft Kinects, a beefy computer and giant screen, this virtual shoe fitting station is basically an Augmented Reality Shoe Store, tracking 3D versions of their entire range of online shoes to your feet, allowing you to choose your favourite brands, flip through colours, sizes and then post to Facebook for feedback before buying on your mobile via a dynamic QR code that is displayed on screen.

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