Convergence of Style and Technology for New York Fashion Week, with Kinect for Windows Power!
- Posted: Nov 23, 2012 at 6:00AM
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For Black Friday, this seemed inspirational post seemed retail'ish enough?
This year, Kinect for Windows gives Fashion Week in New York a high-tech boost by offering a new way to model the latest styles at retail. Swivel, a virtual dressing room that is featured at Bloomingdale's, helps you quickly see what clothes look like on you—without the drudgery of trying on multiple garments in the changing room.
Twenty Bloomingdale's stores across the United States are featuring Swivel this week— including outlets in Atlanta, Chicago, Miami, Los Angeles, and San Francisco. This Kinect for Windows application was developed by FaceCake Marketing Technologies, Inc.
Also featured at Bloomingdale's during Fashion Week is a virtual version of a Microsoft Research project called The Printing Dress. This remarkable melding of fashion and technology is on display at Bloomingdale's 59th Street location in New York. The Printing Dress enables the wearer of the virtual dress to display messages via a projector inside the dress by typing on keys that are inlaid on the bodice. Normally, you wouldn't be able to try on such a fragile runway garment, but the Kinect-enabled technology makes it possible to see how haute couture looks on you.
Bloomingdale's has made early and ongoing investments in deploying Kinect for Windows gesture-based experiences at retail stores: they featured another Kinect for Windows solution last March at their Century City store in Los Angeles, just six weeks after the launch of the technology. That solution by Bodymetrics uses shoppers’ body measurements to help them find the best fitting jeans. The Bodymetrics body mapping technology is currently being used at the Bloomingdale’s store in Palo Alto, California.
Swivel and Bodymetrics are only two examples of Kinect for Windows unleashing new experiences in fashion and retail. Others include:
- One of the participants in the recent Microsoft Accelerator for Kinect program, Styku, LLC, has also developed virtual fitting room software and body scanner technology powered by Kinect for Windows.
- Mattel brought to life Barbie: The Dream Closet that makes it possible for anyone to try on clothes from 50 years of Barbie's wardrobe.
- Kimetric , another Kinect Accelerator participant, uses Kinect for Windows sensors strategically placed throughout a store to gather useful data, helping a retailer to better understand consumer behavior.
With this recent wave of retail experiences powered by Kinect for Windows, we are starting to get a glimpse into the ways technology innovators and retailers will reimagine and transform the way we shop with new Kinect-enabled tools.