Getting the perfect fitting Jeans, with a little help from the Kinect

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Description

Today's inspirational project provides another look at a company with a real world usage of the Kinect, this time help you get the prefect fitting Jeans...

Bodymetrics Uses Kinect for Windows Technology to Find the Perfect Jeans

When Kinect first launched, many people thought, “Wouldn’t it be great if we could use this for trying on clothes?” Bodymetrics had the same question and brought the idea to life.

In this short video, Mel Carson talks to Joanne M. Hackett, Direct of Business Management for Bodymetrics in our Digital Lounge at Cannes Lions.

The ability to find what looks best on you from the comfort of your living room? Now that’s a perfect fit.

If you liked this video, please visit our website here for additional coverage of the festival including video, blog posts and more.

Project Information URL: http://community.microsoftadvertising.com/en/marketers-agencies/advertising/b/advertising/archive/2012/06/20/bodymetrics-kinect-windows-perfect-jeans.aspx, http://bodymetrics.com/retail.php, http://bodymetrics.com/home.php

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