Kinect @ NikeFuel

Today's inspirational project and video provides yet again another view of how the Kinect is being used to woo and hook shoppers...

NikeFuel Station uses Kinect

... AKQA and onformative used Kinect sensors to enable consumers to immerse themselves in an installation that creates a 3D particle mirror of their body.

In January 2012, Nike announced a new product – the Nike+ FuelBand – which aims to turn users lives into sport. The Fuelband tracks the users daily activity allowing them to analyze and use their data to train more effectively. In order to promote the product which wasn’t available to buy yet, together with AKQA London we created the NikeFuel Station Installation at Boxpark. Boxpark is a pop up shopping mall in the heart of trendy Shoreditch, East London, for the next five years. It is entirely made out of shipping containers with a unique mix of different fashion and lifestyle brands, galleries and cafés.

A Microsoft Kinect hack allows consumers to immerse themselves in an installation that creates a 3D particle mirror of their body and offers an innovative balance of digital interactivity with physical human experience. The more you move the more your body turns from red to green. Praising the work, the IAB’s Director of Marketing & Communications, Sophia Amin said: »This installation set out to fully immerse consumers in a digital product in a real world environment. It has successfully achieved this while at the same time providing a template for the future of retail for athletes in the digital age.«

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