Byron is the Principal of Textura Design, an agency that specializes in creative and interesting approaches to social media. He's a full-time blogger, inventor of the consumer product Clip-n-Seal, and coauthor of Publish & Prosper: Blogging for Your Business, a New Riders book. In his career, Byron built many of the original business blogs for Fortune 100 companies. He evangelizes new web technologies, developing and deploying strategies to integrate them into business practice. He also founded and publishes Bike Hugger, a blog about bike culture and rides his bicycle in faraway places like Europe, China, and India.