Avi Ben-Menahem leads the Xbox LIVE on Windows platform group with the Interactive Entertainment Business (IEB) division in Microsoft. Avi’s team is focused on delivering the developer platform components and experiences enabling game developers to take advantage of the Xbox LIVE set of services on the Windows platform. Prior to this role Avi led the Games for Windows – LIVE group driving the core development components as well as the Games for Windows Marketplace. With a 17 years tech industry experience, Avi joined Microsoft in 2000 and has made technical and architectural contributions to the Windows Security and Credentials Management technologies prior to joining the entertainment division.