Bernardo Zamora is Product Manager in the Windows Apps and Store team. He is product manager for developer monetization, advertising and Dev Center, in both Windows and Windows Phone Stores. Mr. Zamora has worked for more than 20 years in enterprise and consumer technology, and has worked in Microsoft as a compete lead, business manager, SAP partner SQL Server lead, marketing for SQL Server Appliances, and currently driving the business management for Windows Phone consumer experiences. Previous to joining Microsoft, he was the IT director for a $2B dollar conglomerate in Latin America, founded an internet consulting firm, and worked for Booz Allen & Hamilton for 8 years in the information technology practice. He holds a Systems Engineering degree from ITESM, graduating summa cum laude, as well as an MBA from Stanford University. Mr. Zamora enjoys hiking in the pacific northwest, traveling to remote places, photography, Indian dinners with his family, and creating Windows Phone and Windows 8 apps.