I believe that by using the flows of information that now surround us we can achieve a greater understanding of how we behave and use that understanding to improve our lives. This improvement can manifest itself in many ways - more effective education through learning what makes lessons stick in a pupils mind, better customer interactions through understanding what someone seeks to buy, greater efficiencies in logistic processes - all discovered through better access and understanding of the information we generate as we travel through life. _x000D_ _x000D_ We can achieve this through mechanisms as simple as a business intelligence report or as complex as machine learning - whatever the situation demands. _x000D_ _x000D_ I have over a decade supporting this vision as an experienced and certified Microsoft BI Consulting professional, who has been providing thought leadership via social media and public speaking across Big Data, Microsoft BI and ETL/DW.