SQLShorts: SQL 2012 Apollo Column Store

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The SQL Server columnstore index feature, code-named Apollo, stores data by columns instead of by rows, similar to a column-oriented DBMS. The columnstore index speeds up data warehouse query processing in SQL Server 2012, code-named "Denali", in many cases by a factor of 10 to 100.

 

http://social.technet.microsoft.com/wiki/contents/articles/sql-server-columnstore-index-faq.aspx

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