11 – Getting Ready – Organizational Changes

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Adding IP to your business model will involve organizational changes. The scope of those changes will depend, in large part, on how important this is for you. Is it more opportunistic, a nice way to generate some extra revenues when opportunities come knocking? Or is it a strategic redirection, one that you see becoming an essential part of your business? Looking at it from these two perspectives the following topics are covered:

  • Product development
  • Marketing
  • Sales
  • Customer support.

The webinar includes a downloadable worksheet that provides a high-level planning framework.





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