2-Selecting Target Markets for Your Cloud Solution

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Description

This module covers how you can identify the best target markets for your solution. Cloud adoption, and more importantly, spending on Cloud solutions, varies greatly across company size, verticals and geographies, so you want to make sure that you spend your sales and marketing resources on the best opportunities. The main topics are:

  • Leveraging your existing clients as the first market
  • Using SaaS to expand into new market segments
  • Considerations when expanding into international markets
  • Positioning your solution for the enterprise market

This module includes two downloadable worksheets:

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Cloud

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