8 – Financial Metrics for Cloud Companies

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In this webinar I will be talking about financial metrics for SaaS companies – many of the financial measurements are different than they are for on-premise software companies. And because of the significant change in cash flow, monitoring the right metrics can help keep you out of trouble. The topics include:

  • Why metrics are so important
  • Revenue metrics
  • Churn
  • Customer Acquisition Costs (CAC)
  • The cash flow chasm.

The webinar includes two downloadable worksheets, a Cost of Customer Acquisition calculator and a pro forma worksheet that will help you project your cash flow based using different metrics.





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