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ARCast.TV - Bob Pearson on The Business Benefits of Social Networking

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When you think of the phrase “Social Computing,” you probably think of teenagers sharing pictures with their BFFs or folks “micro-blogging” on Twitter, but if you think that’s all social computing is all about, you’re wrong. There can be tangible business benefits to embracing the principles of social computing. Providing community forums where your customers can talk about your products, provide service information to each other and provide direct, candid feedback about how you can make your products better is exactly what Denny Boynton talks to Bob Pearson, VP of Communities and Conversations at Dell Corporation, about in this episode.

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